Assured Confidence


The European Union Ecolabel Award Scheme

Now you can prove your product is environmentally friendly

The European Ecolabel is a voluntary scheme, established in 1992 to encourage businesses to market products and services that are kinder to the environment. Products and services awarded the Ecolabel carry the flower logo, allowing consumers - including public and private purchasers - to identify them easily.

The EU Ecolabel covers a wide range of products and services, with further groups being continuously added. Product groups include cleaning products, appliances, paper products, textile and home and garden products, lubricants and services such as tourist accommodation.

Figure 1 [Source: EU Ecolabel Press Pack - Sept 2010]
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Buying Green!

Green purchasing is also about setting an example and influencing the market place. By promoting green procurement, public authorities can provide industry with real incentives for developing green technologies.
In some product, works and service sectors, the impact can be particularly signifi cant, as public purchasers command a large share of the market (in computers, energy-efficient buildings, public transport, and so on).

Download A handbook on environmental public procurement

EU Ecolabel Logo

While the logo may be simple, the environmental criteria behind it are tough, and only the very best products, which are kindest to the environment, are entitled to carry the EU Ecolabel.

What is more, this is a label that consumers can genuinely trust.

The criteria are agreed at European level, following wide consultation with experts, and the label itself is only awarded after verification that the product meets these high environmental and performance standards.

The EU Ecolabel is a rapidly growing brand. Many producers wanting to sell their products across Europe have realised the benefits that the European Ecolabel brings. Products bearing the Flower logo can be marketed throughout the European Union and the EEA countries (Norway, Iceland and Liechtenstein).

The voluntary nature of the scheme means that it does not create barriers to trade. On the contrary - many producers find that it gives them a competitive advantage.

Ecolabel criteria are not based on one single factor, but on studies which analyse the impact of the product or service on the environment throughout its life-cycle, starting from raw material extraction in the pre-production stage, through to production, distribution and disposal.

The flower logo helps manufacturers, retailers and service providers gain recognition for good standards, while helping purchasers to make reliable choices.

The EU Ecolabel is part of a broader action plan on Sustainable Consumption and Production and Sustainable Industrial Policy adopted by the Commission on 16 July 2008.

Read Issue No. 4, May 2011 of the EU Ecolabel News Alert or subscribe online

Established product groups are:


• All purpose cleaners and cleaners for
sanitary facilities
• Detergents for dishwashing machines
• Hand dishwashing detergents
• Laundry detergents
• Soaps, shampoos and hair conditioners


• Growing media and soil improvers


• Lubricants

Floor coverings

• Wooden coverings
• Textile coverings
• Hard floor coverings Funiture
• Wooden furniture


• Copying and graphic paper
• Tissue paper

• Textile products
• Footwear


• Paints and varnishes

Electronic Equipment

• Personal computers
• Portable computers
• Televisions

Household appliances

• Light bulbs
• Heat pumps

Other household items

• Mattresses


• Campsite services
• Tourist accommodation service

For further information, criteria for each product category, application procedures, application forms etc. please consult the EU Ecolabel website

When you are ready to make an application please contact:
Fergal O’Byrne
Operations Manager

1 Swift Square, Northwood,
Santry, Dublin 9
T. 01 807 3962
F. 01 807 3844
E. Fergal O'Byrne
Jennifer Casey

1 Swift Square, Northwood,
Santry, Dublin 9
T. 01 807 3817
F. 01 807 3844
E. Jennifer Casey